Does the idea of self-marketing make you nauseous? Try to get over it! Harsh words, I know, but I have to say, for authors in our DIY culture, I tend to agree.
The Chronicle of Higher Ed has an interesting piece out on entrepreneurship and academe. Writes Philip L. Leopold, an associate professor of genetic medicine at the Weill Cornell Medical College of Cornell University:
The entrepreneurial topic that academics are least likely to embrace might be the most important concept in their career: marketing.So true, especially when it comes to book promotion; publishing houses can only do so much, then they move on. The article puts it all in a larger, and interesting, context for those on an academic track. Read more here.
To a professor, the term might carry connotations of profit motives and deceptive practices. Insomuch as marketing represents the dissemination of the product, professors should realize that marketing is an essential responsibility of their profession.