So Dove has a new spot--which, sorry, I think is pretty great--called "Onslaught." Broadsheet's Catherine Price thinks it's pretty nifty too:
The Dove ad team is at it again with this spot, set to a song called "Here It Comes" that starts with an innocent-looking young girl who is then subjected to an onslaught of images of models on bus stops, women binging and purging, plastic surgeries and TV commercials telling her to lose weight. The tag line? "Talk to your daughter before the beauty industry does" -- followed by the suggestion to download Dove's self-esteem kits. Yeah, yeah, yeah, it's an attempt to recast skin and beauty products as "self-esteem boosters," but I'll admit it: I like Dove's ads.
What do you think?
And speaking of beauty myths, Naomi Wolf is having a book party tonight to celebrate her new one (which just hit the New York Times bestseller list), The End of America: Letter to a Young Patriot Congrats, Naomi!
Meanwhile, the Woodhull Institute's online trainings continue over at Dove's Real Women, Real Success stories site. Our "Financial Literacy" units are now all live, and next week begins "Authentic Voice and Advocacy." Spread the word!