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"For actress Geena Davis, who had galvanized women with movies such as Thelma and Louise and A League of Their Own, and her recent television role as the first female president of the United States (Commander in Chief), 'where are the girls?' was a question that needed to be answered. She started her own non-profit, and with the help of USC Annenberg School of Journalism professor Stacy Smith, Davis began research to assess portrayals of males and females in children's media. On January 30 and 31, 2008, at the University of Southern California, under the auspices of GDIDM, she presented the findings at a forum for studio heads, writers, educators and students."
Findings available here.
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