"Blogosphere" may not be a pretty name for it, but it is a pretty attractive destination -- for women at least, and maybe for marketers courting them, too. According to a recent study by BlogHer and Compass Partners, more than one-third (35%) of all women in the U.S. aged 18 to 75 participate in the blogosphere at least once a week. And that number increases if less-frequent visits are factored in. Of those women who are online any amount of time, 53% read blogs, 37% post comments to blogs and 28% write or update blogs, according to the study.Other tidbits of interest from the study:
-Of the general population of online women who write blogs, 58% post entries at least weekly -- and of those who read blogs, 80% do so at least weekly.
-Most women who blog do so for fun (65%); to express themselves (60%); to connect with others (40%); as a personal diary (34%); and to give advice or educate (26%).
-Women read blogs for fun (46%); to get information (41%); stay up to date on family and friends (36%); stay up to date on specific topics (34%); connect with others (28%); and entertainment (26%).
-Some 24% of the women overall watch less TV, as do 43% of BlogHer users; another 25% and 22% of the general consumers read fewer magazines and newspapers, respectively, as do 31% in each category of BlogHer users.
Is this a specialized population that applies to early adapters, or is this study a harbinger of what's generally to come?
The full report is available for download from Blogher's site, here.