So I've been resisting Twitter, but there's an interesting post up over there on the importance of building an online network before you need it. Writes Darren Rowse, the ProBlogger guy:
When I began to interact on Twitter I had no plans to use it as a medium for book promotion - however when launch day came I had 6000 people just a 140 character message away.Hmm...Check it all out and see what you think, here. ProBlogger dude also just came out with a book called, guess what, ProBlogger. I'll let you know what I learn!
Another example was recently using LinkedIn. I’ve never really found a way to use LinkedIn effectively before but have promoted my profile on it (in my blog’s footer) because I knew that there would come a time when it would be worthwhile having connections there. Last week it paid off as I used my network of 600 connections to get introductions to a number of key people that I’d have had no way to contact previously.
In both situations the network came before the need to use it.