Tuesday, July 22, 2008

Targeted Facebook Advertising: From "Baldies" to "Fatties"



Facebook launched itself into the hearts of Madison Ave. in November 2007 with a new scheme for targeted advertising. Essentially, this meant that data from users' profiles would be used to throw up advertisements on their sidebars that supposedly fit their wants/needs.

At first glance, I was actually impressed, or at least mildly amused, by the system. My most scintillating piece of personal information at the time was a quote from Arrested Development, where George Sr. yells at George Michael in a prison yard to "Give me your hair! Give me your hair!" because he needs a disguise. And what do you know, within a week, I had a new targeted advertisement that ran along the lines of: "Going bald? Here's what we can do..."

Having removed all hair-related references from my profile, leaving only a few references to Ella Fitzgerald and Betty Grable behind, things have changed now that I am tagged and targeted as a "Woman."

As soon as bathing suit season began to come into gear, I received ad upon ad about "losing those 15 to 30 pounds" accompanied by pictures of ostensibly "unattractive" women with non-concave stomachs, not to mention many an ad urging me to "date that special someone." The Australian blog, Dawn Chorus, has a roundup of some of these ads, the Feministing community has been discussing various manifestations of these ads for both males and females, young and old, the UK F-Word talks about subvertising these ads (with example provided above!), and Feministing discussed a few months ago how ads for Crisis Pregnancy Centers were coming up as well. I have described a pretty pernicious advertising campaign above-- but I wonder what kind of happy advertising campaign the feminist blogosphere would launch to women (and men) on Facebook. Suggestions welcome!

In more heartening news from Facebook, however, Facebook has evolved over the years in its approach to gender. First of all, it no longer requires that you designate one. There is also a very cool application that you can add to your profile that allows you to express your gender and sexual identity in your own way--be that binary, non-binary, in transition, or anything else.

--Kristen

Image Credit

6 comments:

frau sally benz said...

My favorite Facebook ad was the one I got for skinnybride.com. I posted about it and how Facebook lost all its cool points for me when I saw that.

Teresa said...

I'm really glad that you enjoyed the ad campaign I created for Facebook, but I'd really appreciate it if you'd download the photo from my server and save it to your own rather than using my bandwidth to serve it.

Thanks!

Adina said...

I'm thrilled to hear about Facebook's new take on gender -- how long will it take for other social-networking sites to catch up?

Kristen said...

That's a great question, Adina, because I think there are a few things that Facebook has going for it in the progressive department, that other's definitely don't. First of all, it's run by a bunch of young twenty-year-olds. Its founder, Mark Zuckerberg, is my age-- 24. Thus, they're bringing with it values that are more often found in the younger generation. I think this explains the gender-neutral pronouns. The cool application, however, is a result of Facebook's open source applications--basically anyone can go in there and create an application to add to their profile, and then other people can pick up on it. From my understanding, other social networking sites such as MySpace don't have this feature--but with Wordpress and Facebook, I hope this sort of DIY will become more prevalent in the future...

信次 said...

情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,美國aneros,rudeboy,英國rudeboy,英國Rocksoff,德國Fun Factory,Fun Factory,英國甜筒造型按摩座,甜筒造型按摩座,英國Rock Chic ,瑞典 Lelo ,英國Emotional Bliss,英國 E.B,荷蘭 Natural Contours,荷蘭 N C,美國 OhMiBod,美國 OMB,Naughti Nano ,音樂按摩棒,ipod按摩棒,美國 The Screaming O,美國TSO,美國TOPCO,美國Doc Johnson,美國CA Exotic,美國CEN,美國Nasstoy,美國Tonguejoy,英國Je Joue,美國Pipe Dream,美國California Exotic,美國NassToys,美國Vibropod,美國Penthouse,仿真按摩棒,矽膠按摩棒,猛男倒模,真人倒模,仿真倒模,PJUR,Zestra,適趣液,穿戴套具,日本NPG,雙頭龍,FANCARNAL,日本NIPPORI,日本GEL,日本Aqua Style,美國WET,費洛蒙,費洛蒙香水,仿真名器,av女優,打炮,做愛,性愛,口交,吹喇叭,肛交,魔女訓練大師,無線跳蛋,有線跳蛋,震動棒,震動保險套,震動套,TOY-情趣用品,情趣用品網,情趣購物網,成人用品網,情趣用品討論,成人購物網,鎖精套,鎖精環,持久環,持久套,拉珠,逼真按摩棒,名器,超名器,逼真老二,電動自慰,自慰,打手槍,仿真女郎,SM道具,SM,性感內褲,仿真按摩棒,pornograph,hunter系列,h動畫,成人動畫,成人卡通,情色動畫,情色卡通,色情動畫,色情卡通,無修正,禁斷,人妻,極悪調教,姦淫,近親相姦,顏射,盜攝,偷拍,本土自拍,素人自拍,公園露出,街道露出,野外露出,誘姦,迷姦,輪姦,凌辱,痴漢,痴女,素人娘,中出,巨乳,調教,潮吹,av,a片,成人影片,成人影音,線上影片,成人光碟,成人無碼,成人dvd,情色影音,情色影片,情色dvd,情色光碟,航空版,薄碼,色情dvd,色情影音,色情光碟,線上A片,免費A片,A片下載,成人電影,色情電影,TOKYO HOT,SKY ANGEL,一本道,SOD,S1,ALICE JAPAN,皇冠系列,老虎系列,東京熱,亞熱,武士系列,新潮館,情趣用品,約定金生,約定金生,情趣,情趣商品,約定金生,情趣網站,跳蛋, 約定金生,按摩棒,充氣娃娃,約定金生,自慰套,G點,性感內衣,約定金生,情趣內衣,約定金生,角色扮演,生日禮物,生日精品,約定金生,自慰,打手槍,約定金生,潮吹,高潮,後庭,約定金生,情色論譠,影片下載,約定金生,遊戲下載,手機鈴聲,約定金生,音樂下載, 約定金生,約定金生,開獎號碼,統一發票號碼,夜市,統一發票對獎,保險套, 約定金生,約定金生,做愛,約定金生,減肥,美容,瘦身,約定金生,當舖,軟體下載,汽車,機車, 約定金生,手機,來電答鈴, 約定金生,週年慶,美食,約定金生,徵信社,網頁設計,網站設計, 約定金生,室內設計, 約定金生,靈異照片,約定金生,同志,約定金生,聊天室,運動彩券,大樂透,約定金生,威力彩,搬家公司,除蟲,偷拍,自拍, 約定金生,無名破解,av女優, 約定金生,小說,約定金生,民宿,大樂透開獎號碼,大樂透中獎號碼,威力彩開獎號碼,約定金生,討論區,痴漢,懷孕, 約定金生,約定金生,美女交友,約定金生,交友,日本av,日本,機票, 約定金生,香水,股市, 約定金生,股市行情, 股市分析,租房子,成人影片,約定金生,免費影片,醫學美容, 約定金生,免費算命,算命,約定金生,姓名配對,姓名學,約定金生,姓名學免費,遊戲, 約定金生,好玩遊戲,好玩遊戲區,約定金生,線上遊戲,新遊戲,漫畫,約定金生,線上漫畫,動畫,成人圖片, 約定金生,桌布,桌布下載,電視節目表, 約定金生,線上電視,約定金生,線上a片,約定金生,線上掃毒,線上翻譯,購物車,約定金生,身分證製造機,身分證產生器,手機,二手車,中古車, 約定金生,約定金生,法拍屋,約定金生,歌詞,音樂,音樂網,火車,房屋,情趣用品,約定金生,情趣,情趣商品,情趣網站,跳蛋,約定金生,按摩棒,充氣娃娃,自慰套, 約定金生, G點,性感內衣,約定金生,情趣內衣,約定金生,角色扮演,生日禮物,精品,禮品,約定金生,自慰,打手槍,潮吹,高潮,約定金生,後庭,情色論譠,約定金生,影片下載,約定金生,遊戲下載,手機鈴聲,音樂下載,開獎號碼,統一發票,夜市,保險套,做愛,約定金生,減肥,美容,瘦身,當舖,約定金生,軟體下載,約定金生,汽車,機車,手機,來電答鈴,約定金生,週年慶,美食,徵信社,網頁設計,網站設計,室內設計,靈異照片, 約定金生,同志,聊天室,約定金生,運動彩券,,大樂透,約定金生,威力彩,搬家公司,除蟲,偷拍,自拍, 約定金生,無名破解, av女優,小說,民宿,約定金生,大樂透開獎號碼,大樂透中獎號碼,威力彩開獎號碼,討論區,痴漢, 約定金生,懷孕,約定金生,美女交友,約定金生,交友,日本av ,日本,機票, 約定金生,香水,股市, 約定金生,股市行情,股市分析,租房子,約定金生,成人影片,免費影片,醫學美容,免費算命,算命, 約定金生,姓名配對,姓名學, 約定金生,姓名學免費,遊戲,約定金生,好玩遊戲,約定金生,好玩遊戲區,線上遊戲,新遊戲,漫畫,線上漫畫,動畫,成人圖片,桌布,約定金生,桌布下載,電視節目表,線上電視, 約定金生,線上a片,線上a片,線上翻譯, 約定金生,購物車,身分證製造機,約定金生,身分證產生器,手機,二手車,中古車,法拍屋,歌詞,音樂,音樂網, 約定金生,借錢,房屋,街頭籃球,找工作,旅行社,約定金生,六合彩,整型,水噹噹,貸款,貸款,信用貸款,宜蘭民宿,花蓮民宿,未婚聯誼,網路購物,珠海,下川島,常平,珠海,澳門機票,香港機票,婚友,婚友社,未婚聯誼,交友,婚友,婚友社,單身聯誼,未婚聯誼,未婚聯誼,婚友社,婚友,婚友社,單身聯誼,婚友,未婚聯誼,婚友社,未婚聯誼,單身聯誼,單身聯誼,婚友,單身聯誼,未婚聯誼,婚友,交友,交友,婚友社,婚友社,婚友社,大陸新娘,大陸新娘,大陸新娘,越南新娘,越南新娘,外籍新娘,外籍新娘,台中坐月子中心,搬家公司,搬家,搬家,搬家公司,線上客服,網頁設計,線上客服,網頁設計,網頁設計,土地貸款,免費資源,電腦教學,wordpress,人工植牙,關鍵字,關鍵字,seo,seo,網路排名,自然排序,網路排名軟體,

sad said...

guoweigang Es wäre zu füllen und dann sinken in einer bestimmten Menge schmuck thomas sabo von time.Since Wasserfluss war nicht genau vorhersehbar und thomas sabo shop schwer, den Durchfluss genau zu kontrollieren, Zeitmesser, die auf Wasser thomas sabo schmuck angewiesen waren sehr unzureichend. Menschen gezogen thomas sabo glaube liebe hoffnung wurden, um genauere Methoden zur Messung und erzählt time.The Entwicklung thomas sabo engelsflügel von Quarz-Uhren und Zeitmesser auf dem Kristall Größe, Form abhängig zu thomas sabo armbänder entwickeln, und die Temperatur auf eine Frequenz zu schaffen.Quarz-Uhren thomas sabo armband weiterhin beliebt zu sein. Sie funktionieren gut genug für den Preis, und obwohl sie tendenziell angebote thomas sabo armbänder leicht sein "aus" die richtige Zeit die meisten Menschen them.The ersten Uhren leisten können, war eine natürliche Bewegung, aber keine anhänger thomas sabo Minutenzeiger. Sie mussten Wunde alle zwölf Stunden sein. Uhren waren ursprünglich mehr zum Schmuck als thomas sabo halsschmuck Funktionalität getragen. Uhren mit Gewichten gearbeitet, aber diese waren nicht in tragbaren Uhren praktisch.